Video Production and Your Business

Types of Videos Used for Your Business & Profitability

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Web Site Corporate Video – This is type of video that once consumers get to your web site can understand your business, products or services offered in a short period of time, and whether you fit their consumer choice. Usually corporate videos are 2-3 minutes in length depending on content, products or business services. A web site corporate video will leave a lasting visual impression with its viewer, especially if the viewer is researching many businesses online. example video

Image Commercial Spot 30 /60 Second – This form a video production is a tease or explains a brief summary about business services or one product offered. The spot is usually 30 seconds in duration but 60 seconds is necessary for more detailed services. (Festival or Event, Car Dealership, Retail shop, Travel attraction) example video

Concept Commercial Spot 30 /60 Second – The difference between a concept spot and an image spot is that a concept commercial involves actors, 2D-3D animation, provides more thought of themes, colors, slogans, and tag lines to bring the viewer to remember the commercial through emotion rather than just the facts. This commercial costs more because it takes more time to develop the concept and shoot specific shots to capture the emotion. This type of commercial spot is usually part of a lengthy marketing campaign. (Geico lizard, Coca-Cola, Budweiser Frogs) example video

Testimonial Video – This type of video is an interview style production which asks a consumer about a service or product. The testimonial video is used to relate to a new consumer evaluating and supporting a product or service. Testimonial videos can be found within corporate video productions, or on web site pages to support the product or service being sold. Testimonials can range from a couple of seconds to minutes in duration depending on how precise the persons’ answers are. example video

Documentary Style Video Segment – This video production is longer in duration and is used to present a mood or capture the essence of business through a common theme or slogan throughout. This type of video uses all the above styles combined into one segment such as interviews, testimonials, concepts, graphics, animation and more. In short it’s like creating a “mini-movie” about the subject of the business or what the business stands for.