Archive for March, 2011

Visit ADR Productions on the web at www.adr-productions.com

So you have an event coming up.  What is the best way to promote it?  Within the new world of social media, web video is one of the best ways to promote your event.  Web video is an excellent solution especially for yearly events.  I guarantee you that your investment of hiring a video production company to video your event is well worth your money.

There are several ways that a video production can be used.  First,  a video created about the event is uploaded to YouTube.  The link to the video is then shared with all of the participants through Facebook.  This is a great experience for them because they are able to see highlights of this wonderful event and they can share it with friends, family and co-workers.

The second way this video production can be used is to attract new sponsors and participants for next year’s event if it is an annual one.  We did this for the owner of Classic Homes of Maryland on the Extreme Makeover project.   He believes that his video is so moving that it will help him to attract new sponsors and participants for future projects.   It is great that he can let the DVD do the talking for him when showing it to potential clients.  There is no better way to give people an idea of an event or your business than through a video.

The third way that this video production can be be used is through promoting the event for next year.  We would use the same footage and use it to create a press release for the local TV stations.  This is a wonderful way for organizations to get some awesome press of their upcoming event for very little additional investment of both time and money.

The final way that this video production can be used is through the social media outlets.  The video footage can be used on Facebook, Twitter & YouTube to generate a lot of buzz for upcoming events.

The most important thing to understand is that this one time investment of hiring a video production company to cover your event or business can lead to so many opportunities to promote yourself in the future.  Without the video footage, none of it would be possible.  With that said, there is no better way to market your company or event than through the use of video.

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Types of Videos Used for Your Business & Profitability

Visit ADR Productions on the web at www.adr-productions.com


Web Site Corporate Video
– This is type of video that once consumers get to your web site can understand your business, products or services offered in a short period of time, and whether you fit their consumer choice. Usually corporate videos are 2-3 minutes in length depending on content, products or business services. A web site corporate video will leave a lasting visual impression with its viewer, especially if the viewer is researching many businesses online. example video

Image Commercial Spot 30 /60 Second
– This form a video production is a tease or explains a brief summary about business services or one product offered. The spot is usually 30 seconds in duration but 60 seconds is necessary for more detailed services. (Festival or Event, Car Dealership, Retail shop, Travel attraction) example video

Concept Commercial Spot 30 /60 Second – The difference between a concept spot and an image spot is that a concept commercial involves actors, 2D-3D animation, provides more thought of themes, colors, slogans, and tag lines to bring the viewer to remember the commercial through emotion rather than just the facts. This commercial costs more because it takes more time to develop the concept and shoot specific shots to capture the emotion. This type of commercial spot is usually part of a lengthy marketing campaign. (Geico lizard, Coca-Cola, Budweiser Frogs) example video

Testimonial Video – This type of video is an interview style production which asks a consumer about a service or product. The testimonial video is used to relate to a new consumer evaluating and supporting a product or service. Testimonial videos can be found within corporate video productions, or on web site pages to support the product or service being sold. Testimonials can range from a couple of seconds to minutes in duration depending on how precise the persons’ answers are. example video

Documentary Style Video Segment – This video production is longer in duration and is used to present a mood or capture the essence of business through a common theme or slogan throughout. This type of video uses all the above styles combined into one segment such as interviews, testimonials, concepts, graphics, animation and more. In short it’s like creating a “mini-movie” about the subject of the business or what the business stands for.

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