Archive for the ‘business’ Category

As 2011 enters the mid point of the year, we at ADR Productions are pleased to welcome our newest additions to the ADR family, Southland Industries and Advanced Bioscience Laboratories!

Southland Industries made a decision to outsource their training videos for the Walter Reed Army Medical Center (WRAMC) move from it’s old location to the new facilities at the National Naval Medical Center, Bethesda, Maryland site in 2011.  Southland Industries stated: “We want our training videos to look professional for our client.  After researching local production companies, we found ADR Productions to be our best choice for product quality and overall value.”

Advance Bioscience Laboratories needed a production company to come in and film their open house which included many prominent corporate leaders speaking at the event.

We look forward to our continued growth in 2011 with such companies as Southland Industries and Advanced Bioscience Laboratories.

Visit ADR Productions on the web at www.adr-productions.com

So you have an event coming up.  What is the best way to promote it?  Within the new world of social media, web video is one of the best ways to promote your event.  Web video is an excellent solution especially for yearly events.  I guarantee you that your investment of hiring a video production company to video your event is well worth your money.

There are several ways that a video production can be used.  First,  a video created about the event is uploaded to YouTube.  The link to the video is then shared with all of the participants through Facebook.  This is a great experience for them because they are able to see highlights of this wonderful event and they can share it with friends, family and co-workers.

The second way this video production can be used is to attract new sponsors and participants for next year’s event if it is an annual one.  We did this for the owner of Classic Homes of Maryland on the Extreme Makeover project.   He believes that his video is so moving that it will help him to attract new sponsors and participants for future projects.   It is great that he can let the DVD do the talking for him when showing it to potential clients.  There is no better way to give people an idea of an event or your business than through a video.

The third way that this video production can be be used is through promoting the event for next year.  We would use the same footage and use it to create a press release for the local TV stations.  This is a wonderful way for organizations to get some awesome press of their upcoming event for very little additional investment of both time and money.

The final way that this video production can be used is through the social media outlets.  The video footage can be used on Facebook, Twitter & YouTube to generate a lot of buzz for upcoming events.

The most important thing to understand is that this one time investment of hiring a video production company to cover your event or business can lead to so many opportunities to promote yourself in the future.  Without the video footage, none of it would be possible.  With that said, there is no better way to market your company or event than through the use of video.

Types of Videos Used for Your Business & Profitability

Visit ADR Productions on the web at www.adr-productions.com


Web Site Corporate Video
– This is type of video that once consumers get to your web site can understand your business, products or services offered in a short period of time, and whether you fit their consumer choice. Usually corporate videos are 2-3 minutes in length depending on content, products or business services. A web site corporate video will leave a lasting visual impression with its viewer, especially if the viewer is researching many businesses online. example video

Image Commercial Spot 30 /60 Second
– This form a video production is a tease or explains a brief summary about business services or one product offered. The spot is usually 30 seconds in duration but 60 seconds is necessary for more detailed services. (Festival or Event, Car Dealership, Retail shop, Travel attraction) example video

Concept Commercial Spot 30 /60 Second – The difference between a concept spot and an image spot is that a concept commercial involves actors, 2D-3D animation, provides more thought of themes, colors, slogans, and tag lines to bring the viewer to remember the commercial through emotion rather than just the facts. This commercial costs more because it takes more time to develop the concept and shoot specific shots to capture the emotion. This type of commercial spot is usually part of a lengthy marketing campaign. (Geico lizard, Coca-Cola, Budweiser Frogs) example video

Testimonial Video – This type of video is an interview style production which asks a consumer about a service or product. The testimonial video is used to relate to a new consumer evaluating and supporting a product or service. Testimonial videos can be found within corporate video productions, or on web site pages to support the product or service being sold. Testimonials can range from a couple of seconds to minutes in duration depending on how precise the persons’ answers are. example video

Documentary Style Video Segment – This video production is longer in duration and is used to present a mood or capture the essence of business through a common theme or slogan throughout. This type of video uses all the above styles combined into one segment such as interviews, testimonials, concepts, graphics, animation and more. In short it’s like creating a “mini-movie” about the subject of the business or what the business stands for.

Visit us on the web at www.adr-productions.com

Reprinted from PCWorld

Why Video?

Video on the Internet is still novel enough to be compelling in its own right. People now routinely use the Web to search for information about products or services that they want to purchase. And if you can dig up a typical Web site’s traffic patterns, you’ll find that an enormous percentage of site visitors click away from the site in less than a few seconds. They scan the text and pictures and make a snap judgment about whether or not the site has anything to offer them. It is extremely difficult to get them to read all the way through the home page, let alone click through to get more information on subsequent pages.

In contrast, once they start, people are more likely to watch video clips through to the end than they are to read a whole Web page. This gives you a better chance to engage them and get your message across.

What’s Your Message?

The most important step is to determine what you want to tell your audience. Maybe you have a novel product or service that customers may not understand. In this case, an “education sell” might be most appropriate, in which you explain the category as a whole and the benefits it offers. If the product or service is familiar to your prospects — such as buying a house — then you want a “comparative sell” that showcases the advantages that your particular product or service has to offer. Or maybe you want to use a “promotional sell” message that makes a special offer such as a discount or bonus item for people who see the video.

Designing Your Video Clip

Keep it short. Four or five minutes long is a good limit for a promotional video. If it runs longer than that, your audience is likely to lose interest and click away. Also, the large size of longer videos makes them more difficult to manage.

If possible, create a widescreen format video in MP4 format. This is the new lingua franca of Internet video, and has efficient compression to keep your files smaller. The widescreen format matches the newer HDTV aspect ratio, and thus immediately gives your video a more current appearance.

Create your video in 720p resolution (1280 by 720 pixels). This is easier to do now that many under-$400 digital still cameras will also record 720p video. Many sites–including YouTube–now support high-definition clips, so the extra resolution will make your video look better.

One note on tone: Be cautious about using humor in your videos. What might be funny to one person can be seriously offensive to another. Unless you’re appealing to a narrow and well-defined audience that you know well, you might want to avoid making a comedy clip and stick to a straightforward approach.

Distribute Your Video

Just as a Web site is not likely to increase business on its own, you need to do more than just post a video. First, you need to put it in lots of places so that more people are likely to find it. Consider using an uploading service for distribution. TubeMogul is a free service that will post your clip to seven or more video sites including MetaCafe and Yahoo Video, as well as YouTube. It will automatically adjust your video if necessary to meet the sites’ requirements (though all will accept widescreen MP4 files). So you just have to upload your file once to TubeMogul, and it will take care of the rest.

TubeMogul--click for full-size image.The TubeMogul service makes it easy to post a video file to many video sharing sites in one easy step.

You also need to keep search optimization in mind when you post. Choose your tag words carefully so that viewers will be more likely to find your clips.

Note that posting your video to these video sharing sites makes it easy to embed the clip on a Web page. YouTube creates HTML code that you can cut and paste to put both a player and your video clip on your Web page. You can even choose the format for the video player that appears on your page. Promote your clip by finding other sites that will link to the video’s location on your site, or that will embed the video right on theirs.

YouTube--click for full-size image.Use YouTube’s “Embed” entry (in the right-hand column) to get HTML code that you can paste into a Web site so that you can play the video right on that page.

If appropriate, consider sending out a press release announcing your video. Send it to local news outlets if you sell to your local markets. Try low-cost services that will deliver electronic press releases to a broad range of media outlets, such as SBWire or PRFree.

Also, take advantage of the social networking sites available on the Web to promote your video. Put it on your Facebook page. Get people to submit it to sites such as Digg, StumbleUpon, del.icio.us, and Reddit. Just as with a Web site, you need to drive people to your video in order to get them to see it.

Finally, don’t abandon your clip. Nothing dies by itself on the Web, so if your products or services change, or your promotional offer expires, or for some other reason the content of your video clip is no longer current or accurate, remember to take it down from the sites where you posted it. Just like a Web page that is never updated, an out-of-date video can hurt your business rather than help.

But a well-crafted video that gets promoted to your target audience will deliver your message in an efficient and effective way that engages your prospects and boosts your business.

Visit our website at www.adr-productions.com

At ADR Productions, we want to wish everyone a joyful and safe New Year 2011!

2011 marks another year where we hope to make new friends and visit with old friends.  We have some new and exciting ideas to bring you throughout 2011 which we hope you will enjoy.

As always, your suggestions and referrals are always appreciated!

We See Us in Our Customers!™

Sincerely,
Scott Shirley – Owner

Visit us at:  www.adr-productions.com

Intellectual property, sometimes abbreviated IP, is a legal definition of ideas, inventions, artistic works and other commercially viable products created out of one’s own mental processes. In the same sense that real estate titles and bills of sale establish ownership of tangible items, intellectual property is protected by such legal means as patents, copyrights, and trademark registrations.

Intellectual property is generally handled in the same way as any other tangible product or piece of real estate. The Coca-Cola company, for example, has legal ownership of several factories, the bottling equipment, trucks for transporting their product AND the formula for the soft drink itself. The intellectual property known as the secret recipe for the Coca-Cola beverage is ‘owned’ outright. Obviously other beverage companies can produce a cola-flavored soda, but Coca-Cola’s formula is protected by trade secret registration.

Not every idea inside a person’s mind can be considered intellectual property, which can only be a good thing in some instances. There is usually a commercial viability angle which needs proper protection to prevent theft of the idea or outright copyright infringement. Hundreds of people throughout history may have conceived of a long-distance communication system, but Alexander Graham Bell needed to establish ownership of his intellectual property known as the telephone. Without a proper patent, dozens of other enterprising businessmen in the 1870s could have legally manufactured their own version of the telephone without penalty.

Intellectual property may or may not belong to the original inventor or composer, however. Individual scientists working for pharmaceutical companies or private laboratories may invent a formula for a new cancer drug or a zero gravity machine, but the actual intellectual property rights may be held by the company or laboratory as a whole. The inventor could not resign from the laboratory and begin marketing the miracle drug or machine on his own. Often when a company acquires another company, it receives intellectual property rights as well as the building and equipment.

Many court cases arise over improper use of intellectual property. This is why experts strongly recommend that inventors and those in creative fields seek protection through official registration of their ideas and trade secrets. Infringement on intellectual property rights can usually be proven if the owner of that idea or creation can establish a date of origination. Although intellectual property laws exist to protect the inventor or creator, court decisions have also made it easier for others to ‘borrow’ similar ideas or concepts. Humorists can parody a trademarked product or a copyrighted work if it is considered social commentary, for example.

ADR Productions

Visit us at:  www.adr-productions.com

ADR Productions is one of the premier production companies in the Washington, DC area.

They are located in Rockville, Maryland and operated by Scott Shirley.   They are most recognized for their work on the “Behind the Scenes of Extreme Makeover Home Edition” documentary featuring the build for a family of fifteen people in the Poolesville, MD area.

In 2004, ADR Productions produced a concert video for the popular rock band “Live”.

In 2009, ADR Productions teamed up with RaySat Broadcasting to produce several training videos featuring their T7 Mobile Satellite System with the AT&T CruiseCast Service.

Fall 2009 brings more exciting projects to ADR Productions with the return of Elan DanceSport Center’s “Dance Showcase” production featuring professional and armature dancers from around the Washington Metropolitan area. They have also contracted this fall with William Stixrud, PH.D., & Associates to produce and online course study video in neuropsychological education.

ADR Productions has been donating services every fall since 2004 to one Maryland high school to produce their football season highlights. This year they will be filming for the mighty Northwest Jaguars in Germantown, MD.

In 2009, ADR Productions added photography services with the addition of Giovanni Pizzino who is one of the area’s top photographers.

ADR Productions works in all areas from business video production to family video production. They have three departments of practice:

  1. Video Production
  2. Independent Media Production
  3. Entertainment Production