Posts Tagged ‘video studio’

Visit us on the web at:  www.adr-productions.com

Statistics provided by YouTube reveal that 67% of internet usage is based on videos and 70% of online users are interested only in watching videos. Online video production is one of the best avenues to drive huge traffic to your website. Videos enable you to convey your message through various methods, such as via action, gestures, visual images, visual text, music, animation and speech.

Advantages of Online Video Production

Online video production offers numerous benefits to businesses looking to increase their brand recognition and gain a competitive edge. Let us have a look at these benefits:

1. Sense of belonging: Through videos, people come into contact with the real person instead of text and pictures. This creates a sense of belonging between the company and its clients, and it is an opportunity to enhance customer loyalty.

2. More appealing: There is a famous adage, “Seeing is believing”. When people hear something said by a person, they tend to believe it faster than they do after reading information.

3. Wide audience: YouTube states that people view 2 billion videos regularly. You can also reach a huge audience with the help of videos and create your brand awareness.

4. Interesting: Some people find videos more interesting than text. Even if the video is little longer, people may view it patiently.

5. Video sharing: If people like the video, they tend to share it with their friends through social media sites, such as Facebook and MySpace. This creates the opportunity to spread your business without any serious effort on your part.

6. Client feedback: By putting your video on YouTube or other media website, you can actually involve viewers. They can put their comments, which will help you to adapt your offerings according to your customers’ preferences.

Online video production can result in growing sales and building the reputation of your business. Video marketing is a powerful way of gaining online visibility because it is cost effective and appealing to customers. If you have an online business, it is favorable to adopt this strategy along with other marketing strategies.

ADR Productions strives to create powerful and convincing videos for your business.

Visit us on the web at www.adr-productions.com

Panasonic DVX100b

White Balance

  • White balance tells the camera what each colour should look like, by giving it a “true white” reference.
  • If the camera knows what white looks like, then it will know what all other colours look like because all colours are contained in white.
  • Most cameras do this function automatically .
  • It actually works very well in most situations.
  • Incorrect white balance shows up as pictures with orange or blue tints.

How to do a manual white balance

  • Point the camera at something non-reflective white in the same light as the subject, and frame it so that most or all of the picture is white.
  • Set focus and exposure, then press the “white balance” button.
  • There should be some indicator(usually 2 triangles and a square blinking) in the viewfinder which tells you when the white balance has completed.
  • You should do white balances regularly, especially when lighting conditions change (eg. moving between indoors and outdoors).

Focus

  • Auto-focus is strictly for the birds!
  • The focal area is determined by the camera not the operator.
  • And it goes hunting for moving objects, sucking up battery power.
  • Also the internal mic will pick up the motor noise while “hunting”
  • The most common manual focus mechanism is a ring at the front of the lens housing.
  • To obtain the best focus, zoom in as close as you can on the subject you wish to focus on,
  • adjust the ring until the focus is sharp,
  • then zoom out to the required framing.
  • Maximum focus or depth-of-field will be achieved by using a wide angle lens (zoomed back out), a small aperture and lots of light.

Exposure

  • Auto-Exposure can be used as a guide.
  • If you’re not sure about your exposure, try flicking the Exposure to auto and see what the camera uses, then go back to manual.
  • Find a comparison of various camcorders regarding image quality

Back Lighting

  • When shooting a subject against a strong backlight such as a window or the sky, the camera adjusts the exposure for the strong backlight, which leaves the subject as a silhouette.
  • Some cameras have a “backlight” feature which helps with this problem.
  • To adjust the settings manually, open the iris until the subject is exposed correctly.
  • This will mean the background is too bright, but it’s better than the subject being too dark.

Audio

  • Getting good results with audio is actually quite difficult.
  • The internal microphone picks up the hum of the video tape, servo-zoom and autofocus.
  • This is very annoying in playback of the video.
  • To improve it , try plugging an external microphone into the “mic input” socket of your camera.
  • Be careful of wind noise. Even the slightest breeze can ruin your audio.
  • Many cameras have a “low-cut filter”, sometimes referred to as a “wind-noise filter” or something similar.
  • These do help, but a better solution is to block the wind.
  • You can use a purpose-designed wind sock, or try making one yourself.
  • Get a good set of headphones to monitor the audio as you are shooting

Microphones

  • Buy a microphone intended for camcorder use. It should have a mini jack plug.
  • A WILDTRACK of general ambient background noise(at least 10 seconds) should be taken on every shoot to hide any audio jump cuts during editing . A cardioid or omnidirectional mic will do the job admirably.
  • A BOOM is a powerful external mic placed at the end of a long pole that can record clearer dialogue from a distance.
  • A CARDIOID microphone has a heart-shaped pickup range. It is ideal for recording individual or group(2-4) conversations.
  • An OMNIDIRECTIONAL mic is what is built into your video camera. It has a 360 degree arc and is good at recoriding general audio but poor at picking out specific sounds.
  • A SHOTGUN , or unidirectional mic is best for recording sound straight ahead and at a distance. Good for recording subjects that are hard to get near.
  • A TIE CLIP MIC is a small mic that can be clipped on place to the clothing of a person being interviewed. There can be two types:
    1. Controlled through a cable
    2. Radio – controlled.
  • A CONDENSER is the device commonly found in most mics. It converts the ripples caused by sound into an electrical pulse, which is then recorded.
  • Exercise – Do a search to check out some available mics

Visit us on the web at www.adr-productions.com

More and more companies are using video to deliver their message on the Web – and not only media companies. In a recent article in USA Today, many different types of customers are using online videos to market, communicate, educate and inform. These include companies like AFL-CIO, Billy Graham Evangelistic Association, Archive of American Law Enforcement and the Asia Foundation, to name a few.

It’s estimated that over 200 billion videos will be streamed over the Internet in 2011, which is a 24% increase from last year. This growth is due to faster Web connections and the fact that 98% of the world has access to Flash, which has become the dominant technology thanks to YouTube, the social networking site. What makes video on the web so powerful is the combination of audio and visuals working together. It’s the same principle that makes TV advertising more powerful than print. People no longer have to look at static pages filled with information that has to be read. Instead, online videos can talk viewers through the highlights and more salient points of the information, and those who choose to can read more at a later time.

Examining our own customer’s experiences, they are see signifcation lift on conversation rates from using a professionally produced video. In fact, some of our customers are now seeing a ten times increase in conversion rates. Even more interesting, we have explored the impact of professionally produced videos vs self produce. Interestingly, a low res, poorly produced video actually has the impact of hindering conversion rates.

So what do you need to get professional looking web video? You have to start with a script – one that lays out the actual content and suggested visuals. Then you have to choose the right on-camera talent to appear on your website. Make sure the person is “product appropriate” – if you’re selling women’s intimate apparel, don’t have a young male talent on camera! Your best bet is to hire a professional studio (professional studio, video production, video studio) to shoot the video. They know all about lighting, shooting – and editing! Maximize your investment with a quality production.

 

Author: Bill Murphy

Why use professional videos on the Web instead of doing it yourself? After all, you have a small video camera; the resolution on the Web doesn’t have to be that high, and besides, you’ve shot video before. Remember Aunt Ethel’s wedding?

The fact is, consumers are becoming more and more sophisticated. And an amateur video is a poor reflection of your company’s image. It’s not just a matter of having someone stand against a wall and shooting some footage. There’s a lot involved in the process, including concepting, scripting, finding talent, lighting and most important – editing. All of these factors come into play in the final outcome of the video you plan on putting on the web.

The first telltale sign that you’re watching an amateur production is often the lighting. If it’s poorly lit, with too many highlights and shadows – you’re probably watching a homemade production. The fact is, like in everything else you get what you pay for. A well-produced video will do more for your company than the cost involved, in terms of image, professionalism and in the return on your investment.

Remember, your online video is all part of your image and your brand. That’s why using a professional makes sense. You wouldn’t want a “do it yourselfer” to take care of your accounting or legal matters. Nor should you want to have a “home-made” video production representing your brand.

A professional video production company can provide everything from the script and talent casting to editing and shooting in their perfectly lit video studio. It’s well worth the investment you’ll make to have a professional quality video representing your company

Article Source: http://www.articlesbase.com/marketing-tips-articles/professional-vs-amateur-videos-1217646.html

About the Author

Throughout Bill’s 25 year career, he has focused on improving communication effectiveness through information technology. In his early days in retail banking at Citibank, Bill pioneered the development of the countries large marketing data warehouses. Through the use of advanced analytics tools, Bill demonstration how to translate massive amounts of raw data into knowledge to optimize marketing communications. Bill soon learned that to be successful in the new information driven marketing environment, he had to become proficient in not only marketing, but also technology.

Over the next 25 years, Bill continued to develop both his marketing (product development/marketing, direct/online marketing, marketing communications, event management, creative development and brand management) and his technology (database, audio/visual, programming, web design, networking and software design) skills. From his role as Chief Marketing Officer, at information giant Experian, to his role VP of technology for software giant Siebel Systems, Bill’s unique blend of marketing and technology skills has allowed him leverage technology to solve key business challenges. With each new technology advancement, Bill has learned to quickly exploit the technology to improve his company’s bottom line.

Bill is now founder and CEO of Egghead Productions, the country’s leading Video Marketing organization with its studios located in Northern California.