Archive for the ‘photography’ Category

As 2011 enters the mid point of the year, we at ADR Productions are pleased to welcome our newest additions to the ADR family, Southland Industries and Advanced Bioscience Laboratories!

Southland Industries made a decision to outsource their training videos for the Walter Reed Army Medical Center (WRAMC) move from it’s old location to the new facilities at the National Naval Medical Center, Bethesda, Maryland site in 2011.  Southland Industries stated: “We want our training videos to look professional for our client.  After researching local production companies, we found ADR Productions to be our best choice for product quality and overall value.”

Advance Bioscience Laboratories needed a production company to come in and film their open house which included many prominent corporate leaders speaking at the event.

We look forward to our continued growth in 2011 with such companies as Southland Industries and Advanced Bioscience Laboratories.

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Professionals will often prefer to purchase a 3 CCD video camera, as these offer many benefits over other models. Consumer video cameras are perfect for documenting family memories. However, they are not suited for professional productions. There are many reasons why professionals will prefer 3 CCD cameras over consumer level camcorders.

What Is a CCD?

Almost all digital cameras on the market use CCDs. These are special electronic chips that convert the light entering the lens into electrical signals, which can then be stored. These chips are essential for all digital cameras to function correctly. A 3CCD video camera has three separate CCD sensors. Each of these collects Red, Blue and Green light separately.

Superior Quality

The quality of videos made with 3 CCD video cameras is superior to videos made with consumer level camcorders. Because different colors are collected on separate sensors, they can then be recombined to produce a very high quality and high resolution photograph.

Even camcorders with a higher resolution will normally produce poorer quality images than a 3CCD camera. This is because they need to use interpolation algorithms which reduce the actual resolution of the image.

More Advanced

A normal consumer level camcorder will feature a single CCD. This CCD will capture all of the colors of light entering the lens. By using a 3CCD model, it’s possible to take a step into the world of professional film making. There have been quite a few professional films which have been captured on these professional 3CCD camcorders.

Many of these video cameras have interchangeable lenses. This is very different to a consumer level camcorder which has a single fixed lens that cannot be removed. The ability to change lenses makes it much easier to shoot in a variety of different conditions.

Reliability

While these cameras are more complicated, they are much more reliable. Professionals will be aware that these are built to high specifications, which will ensure that they won’t let you down. These camcorders can cope with being used every day without any trouble. These are also much more rugged than a typical consumer camcorder, and this means that they do not need to be handled with kid gloves.

Flexibility

A consumer level video camera will shoot high quality video in most, but not all, situations. A 3CCD sensor is much more flexible as it allows you to shoot in a wide range of different lighting conditions. The three separate CCDs in the camera will ensure that the images are clearer and sharper, even when shooting in poor light conditions.

Choosing a 3CCD Video Camera

When looking for 3CCD video cameras, you will need to look at a few different names. These cameras are also sold as 3MOS and 3 chip cameras. It’s a good idea to stick to a well known brand name for these cameras, as this will ensure that you choose a high quality and high resolution camcorder.

Not all 3CCD video cameras are created equal. It’s a good idea to test the camera out before buying it as this will give you the chance to check how everything works.

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At ADR Productions, we want to wish everyone a joyful and safe New Year 2011!

2011 marks another year where we hope to make new friends and visit with old friends.  We have some new and exciting ideas to bring you throughout 2011 which we hope you will enjoy.

As always, your suggestions and referrals are always appreciated!

We See Us in Our Customers!™

Sincerely,
Scott Shirley – Owner

Visit us on the web at www.adrproductions.com

It’s a good feeling when you can look back on a year and have it bring a smile to your face.  2010 was one of those years!

In 2010 we had the return of some old friends and the addition of some new friends.

We started the year off with the conclusion of the Stixrud project which started in September 2009.  Dr. Stixrud is a professor of neuropsychology who who specializes in the evaluation of children, adolescents, and adults with learning, attention, and/or social/emotional difficulties.  He partnered with us to film a twelve session training course  with the goal of creating an online course for his customers.  I found myself absolutely amazed at the information I gathered about the effects of TV on young children during the filming of this project.

Spring of 2010 saw the return of Elan DanceSport Center and their ProAm showcase.  We also welcomed a new customer to ADR Productions in the ballroom dance genre, Dance Factory!  The Dance Factory gave us a trial run on their Spring ProAm dance showcase and expressed the complete satisfaction with the finished product.

Summer of 2010 brought the addition of the semi-pro football team, Virginia Lions, to the ADR Productions family.  The Lions are part of the AFL and have committed to making ADR Productions their official video production company in 2011.

Fall of 2010 again saw the return of Elan DanceSport Center and The Dance Factory for their Fall ProAm showcase performances.  These really are must see events if you get a chance when they return in the Spring of 2011.

2010 also saw several other new clients such as ARMI Live and Urban Fat Chords, The Producers Choice music software.

We continue to run into old friends in the industry and make new ones.  I would like to welcome TimeLine Media to our circle of friends in the production arena.  We have had the great pleasure of working beside Rassi Borneo and his wife Bryony.  If you are looking for a professional photography company, Timeline Media should be your first choice.

At ADR Productions, we just want to say thanks to all of our new and old friends who have helped to make 2010 a very special year. We will see you in 2011!

Join us on Facebook at ADR Productions’ Facebook page!

Thanks,

Scott Shirley

Visit us at:  www.adr-productions.com

Intellectual property, sometimes abbreviated IP, is a legal definition of ideas, inventions, artistic works and other commercially viable products created out of one’s own mental processes. In the same sense that real estate titles and bills of sale establish ownership of tangible items, intellectual property is protected by such legal means as patents, copyrights, and trademark registrations.

Intellectual property is generally handled in the same way as any other tangible product or piece of real estate. The Coca-Cola company, for example, has legal ownership of several factories, the bottling equipment, trucks for transporting their product AND the formula for the soft drink itself. The intellectual property known as the secret recipe for the Coca-Cola beverage is ‘owned’ outright. Obviously other beverage companies can produce a cola-flavored soda, but Coca-Cola’s formula is protected by trade secret registration.

Not every idea inside a person’s mind can be considered intellectual property, which can only be a good thing in some instances. There is usually a commercial viability angle which needs proper protection to prevent theft of the idea or outright copyright infringement. Hundreds of people throughout history may have conceived of a long-distance communication system, but Alexander Graham Bell needed to establish ownership of his intellectual property known as the telephone. Without a proper patent, dozens of other enterprising businessmen in the 1870s could have legally manufactured their own version of the telephone without penalty.

Intellectual property may or may not belong to the original inventor or composer, however. Individual scientists working for pharmaceutical companies or private laboratories may invent a formula for a new cancer drug or a zero gravity machine, but the actual intellectual property rights may be held by the company or laboratory as a whole. The inventor could not resign from the laboratory and begin marketing the miracle drug or machine on his own. Often when a company acquires another company, it receives intellectual property rights as well as the building and equipment.

Many court cases arise over improper use of intellectual property. This is why experts strongly recommend that inventors and those in creative fields seek protection through official registration of their ideas and trade secrets. Infringement on intellectual property rights can usually be proven if the owner of that idea or creation can establish a date of origination. Although intellectual property laws exist to protect the inventor or creator, court decisions have also made it easier for others to ‘borrow’ similar ideas or concepts. Humorists can parody a trademarked product or a copyrighted work if it is considered social commentary, for example.

ADR Productions

Visit us at:  www.adr-productions.com

ADR Productions is one of the premier production companies in the Washington, DC area.

They are located in Rockville, Maryland and operated by Scott Shirley.   They are most recognized for their work on the “Behind the Scenes of Extreme Makeover Home Edition” documentary featuring the build for a family of fifteen people in the Poolesville, MD area.

In 2004, ADR Productions produced a concert video for the popular rock band “Live”.

In 2009, ADR Productions teamed up with RaySat Broadcasting to produce several training videos featuring their T7 Mobile Satellite System with the AT&T CruiseCast Service.

Fall 2009 brings more exciting projects to ADR Productions with the return of Elan DanceSport Center’s “Dance Showcase” production featuring professional and armature dancers from around the Washington Metropolitan area. They have also contracted this fall with William Stixrud, PH.D., & Associates to produce and online course study video in neuropsychological education.

ADR Productions has been donating services every fall since 2004 to one Maryland high school to produce their football season highlights. This year they will be filming for the mighty Northwest Jaguars in Germantown, MD.

In 2009, ADR Productions added photography services with the addition of Giovanni Pizzino who is one of the area’s top photographers.

ADR Productions works in all areas from business video production to family video production. They have three departments of practice:

  1. Video Production
  2. Independent Media Production
  3. Entertainment Production