Author: Bill Murphy

Why use professional videos on the Web instead of doing it yourself? After all, you have a small video camera; the resolution on the Web doesn’t have to be that high, and besides, you’ve shot video before. Remember Aunt Ethel’s wedding?

The fact is, consumers are becoming more and more sophisticated. And an amateur video is a poor reflection of your company’s image. It’s not just a matter of having someone stand against a wall and shooting some footage. There’s a lot involved in the process, including concepting, scripting, finding talent, lighting and most important – editing. All of these factors come into play in the final outcome of the video you plan on putting on the web.

The first telltale sign that you’re watching an amateur production is often the lighting. If it’s poorly lit, with too many highlights and shadows – you’re probably watching a homemade production. The fact is, like in everything else you get what you pay for. A well-produced video will do more for your company than the cost involved, in terms of image, professionalism and in the return on your investment.

Remember, your online video is all part of your image and your brand. That’s why using a professional makes sense. You wouldn’t want a “do it yourselfer” to take care of your accounting or legal matters. Nor should you want to have a “home-made” video production representing your brand.

A professional video production company can provide everything from the script and talent casting to editing and shooting in their perfectly lit video studio. It’s well worth the investment you’ll make to have a professional quality video representing your company

Article Source: http://www.articlesbase.com/marketing-tips-articles/professional-vs-amateur-videos-1217646.html

About the Author

Throughout Bill’s 25 year career, he has focused on improving communication effectiveness through information technology. In his early days in retail banking at Citibank, Bill pioneered the development of the countries large marketing data warehouses. Through the use of advanced analytics tools, Bill demonstration how to translate massive amounts of raw data into knowledge to optimize marketing communications. Bill soon learned that to be successful in the new information driven marketing environment, he had to become proficient in not only marketing, but also technology.

Over the next 25 years, Bill continued to develop both his marketing (product development/marketing, direct/online marketing, marketing communications, event management, creative development and brand management) and his technology (database, audio/visual, programming, web design, networking and software design) skills. From his role as Chief Marketing Officer, at information giant Experian, to his role VP of technology for software giant Siebel Systems, Bill’s unique blend of marketing and technology skills has allowed him leverage technology to solve key business challenges. With each new technology advancement, Bill has learned to quickly exploit the technology to improve his company’s bottom line.

Bill is now founder and CEO of Egghead Productions, the country’s leading Video Marketing organization with its studios located in Northern California.

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